BBC 011 : The Power Of Story - With Aprille Janes

The ability to tell stories is dramatically important during the sales process and when coaching a client. Without stories we are forced to tell someone how amazing we are, as opposed to just telling a story of someone else we helped to amazing success, or having to tell a client they are taking an incorrect approach, as opposed to just telling a story of a past client that made a realization and wait for the client to do the same. You’ll love this episode because you’ll hear the 7 types of stories and how they can be best used in your marketing, sales and coaching from story master Aprille Janes.