BBC 015 : What’s Wrong with ‘Being Different Just Like Everyone Else’ - With Dev Singh

Part 1 of 2 - Creating a unique message that customers can identify with is important, but don’t fall into the trap of being an expert ‘Just like everyone else’. Today I Interview Dev Singh and ask him to share his thoughts on the difference between Branding and Marketing as well as the common mistakes people make by focusing on the wrong things while trying to obtain success