The Iterative Path to Sales Excellence

Great salespeople aren't born; they're built, step by step. In this value-packed episode, Matthew welcomes David Fastuca, co-founder of Growth Forum and host of the How to Sell podcast. David offers yet more proof that introverts can thrive in sales—and even build eight-figure businesses—by leaning into their strengths. He shares his journey of embracing systems, iteration, and persistence to become a successful entrepreneur and sales expert, showing how small, consistent improvements can lead to massive results. Whether you’re crushing quotas or struggling to find your flow, this episode will inspire you to embrace your introvert's edge and master the sales game.

Topic Points

• How introverts can turn quiet persistence into their biggest sales advantage
• The surprising way small tweaks in your process can lead to massive wins
• Why hearing “no” doesn’t mean the deal is dead—and what to do instead
• The mindset shift that turns “I can’t” into “I crushed it”
• Real-world strategies for building authentic relationships—without draining your energy
• The secret weapon introverts can use to outshine even the most outgoing competitors

Resource Links

• David's LinkedIn
• Growth Forum
• David's podcast, How to Sell