Why Dyslexia Makes You a Better Salesperson

What if the very thing you’ve been struggling with your whole life could become your superpower? In this episode, Jon Dwoskin opens up about discovering he was dyslexic at 30—and how that revelation reshaped not only his approach to sales but also his understanding of his strengths as an introvert. Jon shares how dyslexia forced him to become hyper-prepared, which in turn sharpened his questioning skills and made him a better listener, problem-solver, and connector. Whether you’re navigating your own challenges or just looking to refine your edge in sales, Jon’s story offers practical insights and fresh perspectives that might just change the way you approach your work—and yourself.

 

Topic Points

• How Jon’s dyslexia diagnosis at age 30 reshaped his approach to sales and preparation
• The "three meetings" framework and why preparation is the secret weapon for introverts
• Why asking thoughtful, intuitive questions makes introverts natural problem-solvers in sales
• The surprising emotional edge introverts have over extroverts in building lasting client relationships
• How truly understanding your audience (your "avatars") makes selling more effective and less draining
• Why Jon believes in never winging it—and how even a small amount of preparation can set you apart
• Jon’s bold decision to give out his personal phone number and why accessibility builds trust

Resource Links

• Jon's website
• Jon's podcast, Think Business
• You Can Negotiate Anything, by Herb Cohen